Wilder (Helen Pooley and Sophie Heneage) is a social enterprise specialising in cottage garden style cut flowers and is part of Flowers from the Farm, a growing network of artisan flower farmers across the UK.
Their signature style of natural arrangements featuring wildflowers, cottage garden blooms, plants from the hedgerows, berries and grasses proved very popular, selling at North Parade Market in Oxford and increasingly requested for Cotswold weddings and parties.
‘The idea with our arrangements is to bring nature and the wild outdoors inside, evoking the feel of a country walk,’ explains Helen.
In spring, Wilder’s evocative bouquets feature timeless blooms such as parrot tulips, anemones, and ranunculus together with blossom and hazel catkins. In summer, there are cornflowers and corncockles, larkspur, honesty, scabious, campion and sweetpeas. In Autumn hawthorn, rosehips, grasses, field maple and asters are beautifully grouped with dahlias and sunflowers and in winter the focus is on wreaths of holly and ivy together with rosemary, bay and chinese lanterns.
Wilder have a plot and greenhouse at FarmED but Wilder bouquets also incorporate the borders, shrubs and trees that grow around the farm. ‘FarmED is such a wonderful environment for us, with such a wealth of diverse plants, trees and hedgerows, and inspiring natural beauty,’ says Sophie.
There’s a real shortage of gardeners in the UK, with the job failing to attract today’s youngsters, so the longer term aims of Wilder are to offer opportunities and horticultural training to those who would otherwise struggle to find work.