FarmED Wins Prestigious Cateys Sustainable Business Award

Jul 11, 2025

We’re thrilled to announce that FarmED has won the prestigious Cateys award for Sustainable Business (SME), sponsored by Tork.

The Cateys, held in partnership with Square, are judged by industry peers and honour exceptional talent and pioneering businesses within the hospitality industry. The winners received their awards at a ceremony at JW Marriott Grosvenor House London on Monday night. Guests at the Cateys awards enjoyed a three-course meal designed by last year’s Chef Award winner, Aktar Islam

The Caterer editor James Stagg said: “It’s been incredibly special to welcome some of the country’s top operators back to Grosvenor House to celebrate the best of the hospitality industry. This year’s winners showcase the breadth of talent across the sector, whether it’s large contract caterers, independent restaurateurs or hotel managers making a difference for their teams.”

This year, the Cateys launched two new Sustainable Business Awards to recognise the continued importance of sustainable business practices

Caroline Baldwin, deputy editor at The Caterer, said: “Judges have enjoyed deliberating over more and more hospitality businesses all going above and beyond to do their bit for the environment.”

What really caught the judges’ attention was that FarmED is using its sustainability agenda to gain a competitive advantage in a difficult landscape for hospitality. While its events attract more than 30,000 visitors a year, it’s the Café’s sustainable practices that are driving revenues as well as savings on the bottom line. Café turnover doubled in 2024 compared to 2023 as more and more people became aware of its nutritious and delicious menus. But thanks to its no waste food system and careful menu planning, the team managed to meet this demand with only an 11% increase in food costs. Other inspired initiatives include installing a composting toilet, sensor LEDs, insulating buildings with English sheep’s wool and heating only when necessary via an air source heat pump.

Judge Danny Pecorelli, from Exclusive Collection commended FarmED: “An inspirational winner, bursting with innovation, while delivering a beautifully curated educational customer experience.”  

Commenting on FarmED’s win, General Manager, Sally Pullen said: 

‘The team at FarmED are over the moon to have been awarded a Catey - the most prestigious of awards in the hospitality industry. It’s great to show that even a tiny business can make a huge difference in building a sustainable future. 

We would love to share experiences with other organisations - together we can bring about positive changes to our food systems, enabling us to produce delicious, nutrient dense food without wrecking our planet.’

​’One giant step for Real Regenerative Food,’ said FarmED Founder, Ian Wilkinson. That’s put us on the food map!’’ 

You can read more about FarmED’s win on the Cateys website: 

https://www.thecaterer.com/indepth/cateys-2025-sustainable-business-award-sme-farmed

Recent news items